When writing digital marketing such as webpages, press releases, landing pages, white papers, and more:

1) Write incredible headlines
2) Focus on benefits not just features — the “Why”
3) Avoid hyperbole — “World’s Best!”
4) Play up; don’t exaggerate
5) Keep it simple
6) Include CTAs in EVERYTHING!
7) Appeal to the human reading it (not just Google)
If your content evokes emotions, builds your brand, and inspires action, you’re doing it right!
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